Unique Investment Parameters
Of the four considerations for new business opportunities (services, retail, distribution, and manufacturing), BareBones WorkWear® offers exciting business parameters that virtually no other business can offer.
- No-Fad Products – Useful line of apparel and footwear are not fashion driven
- A niche market that relies on consistent service and product base
- Low initial investment
- Low monthly overhead
- Low break-even point
- 1 to 4 employees
- Flexible ownership
- Simple operations
- Very few fashion changes
- Multi-unit opportunities
- Huge savings on co-operative buying and freight strategies
- Multiple revenue venues
- Technologically advanced
Untapped Market/The Industry
One of the largest segments of American business is retail.
Not only are there few retail apparel franchises, but most specialty workwear stores are chain-owned. Until now, those chains and the established independent stores held the keys to product knowledge, vendor relationships, getting the best deals, buying power, marketing direction, and operational systems.
A BareBones WorkWear® franchise is designed to incorporate all of the power, know-how, systems, technology, and resources of the chains.
BareBones WorkWear® Franchises – The Benefits
The BareBones WorkWear® Chain
|Product Selection||Flexible and diverse, but tailored to the location and market. Customer driven.|
|Purchasing||Purchasing advocate — PO's generated by store through BareBones with most vendors.|
|Pricing||"PreDiscounted" — BareBones Branded approach to no-nonsense, everyday low prices.|
|Store Merchandising||Focused on customer's needs.|
|Added Value Sources of Revenue Opportunities||Embroidery/screen print, boot trucks, kiosk, government bids, outside sales, internet sales.|
|Community/Social Involvement||Encouraged — environmental concerns, local sponsoring.|
|Health Care||Health care — optional due to size, costs optional.|
|Cost Of Goods (Price Levels)||Excellent due to co-op volume. Excellent freight expense cost levels.|
|Customer Experience||Flexible. special orders. Focused on customer needs marketing.|
|Loyalty Programs||$10 reward for $200 spent in semi-annual periods. Additional campaigns used in Eblast marketing.|
|Social Media||Aggressive campaigns; early stages of development.|
|Web Site||Shows individual store inventory.|