Providing a Fulfilling Customer Experience.
BareBones WorkWear® is a retro concept packaged in an innovative clothing store franchise operation. Maybe you remember the corner haberdashery store where a guy went to get a basic overall or a pair of classic Levi’s® and a pair of hearty logger boots that he relied on to work hard and strong. It was not about fashion and not about the frills – it was about a trusting relationship with the owner, his staff, and the brand. Thats what our franchise clothing stores are all about – customer relationships.
We are Customer-Centric.
The BareBones concept is all about those loyal customer relationships built on an honest, straightforward and unpretentious approach to provide useful apparel at a fair price. We are customer-centric. It’s part of our DNA. If you always have the best consideration of the needs of the customer, then success follows right along.
Our Values as a Workwear Clothing Franchise Company.
What else is in our DNA?
- Integrity – Unity and cohesion through accountability.
- Transparency – We are all on the same team, so we need to all know the plays.
- Doing the Right Thing – Too simple, too important.
- Engagement – We actively engage with customers.
- Concern – Yup, this is the being genuine and giving a S#*t part.
- Passion/Drive/Grit – We love challenges; don’t you?
- Fun Spirit – Our stores are the coolest place on the block.
A Product Line for the “Cross-Over Market Place.”
It is rare to find a clothing or boot franchise in America. Workwear products are found in army/navy surplus stores, Sears®, farm/ranch stores, some big box sports stores, and in a few mom & pop shops. Some specialty places have scrubs only. BareBones WorkWear® provides a product line for the “cross-over market place.”
It’s Not About Fashion – It’s About Usefulness.
The strategy behind fashion-based retail stores is a cycle of hit – miss, then markdown. That’s why they have to have constant sales and coupons. They often do not refill existing product items, whereas the BareBone’s workwear product line has minimalistic style changes from year to year. There is enough change to keep the excitement, but the basic utilitarian stuff creates a repetitive and loyal following. We spend our efforts supplying what people actually need instead of forcing what we think they want.
Simple Values, Deep Commitment.
BareBones may have simple values, but it takes a deep commitment to providing the structure that supports it. We emphasize staff training on service standards, product knowledge, and attention to detail.
Here’s to Your Success,
Stu Nelson, Founder & CEO
BareBones in the News
Disclaimer: This website and the franchise sales information on this website are not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. They are for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. Such registration, or exemption, does not constitute approval of the information in the FDD by that state agency. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the FDD (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.